iWant. iNeed. iMust.

Ravenous are the technological nerds.

Yesterday's iPhone 4S reveal has seen a blow-back in terms of positive feedback in the internet world and blogosphere. Turns out coming out with a new phone packed to the gills with upgrades is a bad thing. Is this what kind of society we live in? Is this the legacy we want to leave for future generations? That once a year has passed, that new "thing" you spent hundreds of dollars on is old hat? Honestly, how spoiled does that sound?

Nowadays, people expect anticipate too much, invest all their eggs in one rumor basket, and expect these tech companies to cater to their every demand: "Faster! Smaller! Bigger! Cheaper!" Have we as a collective society become overly materialistic? I'm afraid to say that we have. It no longer matters that we're taking huge strides in technology and can bask in it for a while. No, new technology is more or less already irrelevant as soon as it's announced. Could you imagine is this state of mind existed during the moon landing? Once Buzz Aldrin's foot lifted off the moon's surface for the first time, we'd already be calling it old news, and wish they would've shot him to Jupiter instead.

What we should be taking away from yesterday's iNouncement is pure awe. Just because it doesn't look different does not make it something to casually pass over. This is Apple we're talking about; they rarely make stuff that falls short. Faster CPU & GPU. More storage. A far more superior camera. Heaps of new and innovative features with the new iOS5. And not to mention an enormously impressive voice controlled personal assistant called Siri. Yes, all this is packed into the same old casing as last year, but really who cares? Apple's not stupid, so stop acting as such.

Be well,


Image: Ian Kahn / FreeDigitalPhotos.net


EDIT (10/7):
This post couldn't have been more ironically posted, seeing as how Steve Jobs passed away in the evening following the original post. His brilliance and utter genius will be genuinely missed throughout the entire technology industry, as well as here at Printed Specialties. May his legacy live on through his numerous contributions to the modern world and his general creative and 'magical' attitude. In his immortal words, "Stay hungry, stay foolish."