BlueWater Ropes: An IDC Case Study

Previous design. No call to action or easily
accessible information.

It's a tale as old as time itself: evolution. Things change, tastes adapt, designs tweak, images shift. Such was the case for one of our great customers, BlueWater Ropes. Months ago, they came to Printed Specialties seeking help. They desperately needed to update their product packaging. Their previous design (pictured right) offered no immediate information to the customer and they were looking to revamp their product lines.


Luckily, Printed Specialties' Innovative Design Center stepped up and took this local business under their wing. Deconstructing the entire essence of the original packaging and what the company itself stood for, PSI worked closely with the company to figure out just what they were wanting. After multiple revisions and trial and error, the two arrived at a creative compromise.

The same general idea stayed within the new design, and did not stray too far from what they wanted to accomplish. With the new packaging, the customer can easily see the weight and type of rope they may be searching for, while still have a nice eye-pleasing style.

New design. Clean and concise makes everything nice.

Another look at previous designs.

Different angle for the newest design.

All in all this was a successful venture for Printed Specialties' new Innovative Design Center, and a great experience for our customer BlueWater Ropes. While not a standard box that PSI is used to producing, this proved to be a welcoming challenge. Ultimately, BlueWater Ropes couldn't have been more satisfied with the work that was done, and it was fulfilled just before their big trade show in Salt Lake City.

So if you or someone you know is looking for a package printer who does more than a standard 4-corner box, look no further than Printed Specialties Inc.

Be well,