Let me tell ya 'bout MailChimp

I was first exposed to MailChimp in college a few years back. It was for my Digital Output course, and we were studying the dynamics and functionality of email marketing campaigns and software. From what I can recall, MailChimp came out as the "winner" among several comparable free programs for a number of reasons; easy integration of lists, easy to use workflow, and easy step-by-step tutorials, etc. After doing a short 1-2 week project of building a short campaign, reading lists, and compiling data, I never thought I'd see let alone use MailChimp again.

I made an A in that class, by the way.

Flash-forward 3 years. I am currently faced with taking on a new marketing challenge here at Printed Specialties. We need to communicate better with our customers, stay in contact more often, and need more traffic to our website (shameless plug: www.printedspecialties.com). Alas! This simple to use email marketing program quickly came to my mind's forefront.

Going back to the website I've looked at in the past, I notice that grand upgrades and swell updates have been made. When I mocked up a test campaign, MailChimp was easier to use than I could remember. And with it's current integration with various social sites such as Facebook and Twitter, it was easy to see this was the way to go for PSI. Also, forums and easily accessible help FAQ's made this project run a whole lot smoother. Not to mention the iPhone App is pretty sweet to have as well.

Everything is so wonderfully easy to use. I simply cannot stop singing it's praises! Now, Printed Specialties is gearing up to release it's FIRST email marketing campaign this Friday, October 1st.

I would most definitely recommend MailChimp to any business, big or small, who is looking to get into email marketing. This is more designed for the light-hearted and sensibly-humored, what with having a silly chimp for a mascot who tells jokes on every page, and who's simple directions and guidelines are sprinkled with witty puns and goodies.

I give it 4.5 out of 5 bananas.

Be well.

More shameless plugs:
MailChimp's Website
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