MailChimp: The Revisitation

Well, It's been 4 full days (2 business days) since the inaugural launch of Printed Specialties' Email Newsletter. We did so using the ever-so-easy-to-use free website, MailChimp. I was going to wait until the 1 week anniversary to give out stats, seeing as how some folks were out of the office, don't check their mail every 15 seconds (like me), etc. But I must say the results we're seeing are right on par with what we were expecting.

Nothing too extravagant, here. We don't have an insane amount of website traffic. However, our average views per page, and unique visitors are up from the past several weeks, which is nice to see.

Both of our blogs (this one you're currently reading, and PSI's President's blog) have seen a steady jump in views, with the latter seeing the most "clicks" from the email. These are very welcome numbers.

Our open rate is higher than our industry average, as is our click rate, which is also a good sign.

The bounce rate on the other hand was a little higher (bad) than normal standards, but that was to be expected. The list essentially needed to be cleaned, and luckily MailChimp's software did that for us.

It could be too early to call it, but I think this first launch was a success. I just couldn't wait to post our results, and we are hoping for bigger and better ones next time. We're obviously shooting for overall improvement with each newsletter (it's a monthly email), so we have our goals in mind, and our actions poised and ready.

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Be well.